Zig’s Swigs

Growing up, my Dad frequented a local Marathon gas station for his Diet Mountain Dew fix. These trips were preluded with the statement, “I’m going to go get a sasparilla.”

With the rise of seltzers and prebiotic “sodas” in the last few years, I had this idea of an adjacent brand. Because why shouldn’t the term sasparilla make a comeback?

Brand Design • Illustration