ISOtunes
ISOtunes and ISOtunes Sport are hearing protection brands focused on combining safety and technology to better assist those who work and play in loud environments. Working against the traditional impressions of safety gear and hearing protection, ISOtunes looks to disrupt the industry, showing that blue-collar work and hobbies are bold and badass.
Brand Strategy • Brand Research • Marketing Campaigns • Graphic Design • Packaging Design
Jump to:
Brand Research
In an effort to gather data and develop further insights about the hearing protection customer, my team created a Brand Research project. The goals of this research were to:
Create a regular cadence at which brand research should be conducted
Further define who our audience is demographically
Gain an understanding of preferences and frustrations around hearing protection
Determine the impact of visual strategies on customer base
1,482
North American Responses
15
Research Interviews
40
Page Report
The work and report continue to influence the work at ISOtunes and ISOtunes Sport. While the full report cannot be shared publically, you can access the report here with a secure password. Please reach out for access.
Packaging Design
Before
After
Redesigned to better prioritize features, create color balance, increase render visibility, and modernize the style.
Campaign & Marketing Materials
Campaign: Father’s Day 2024
This promotion offered customers a BOGO 50% off deal. The theme was to use cultural idioms, catchy phrases, and Dad-like jokes to engage the digital audiences. The creative encompassed digital advertising (MoFU and BoFU), email, organic social, and web.
My role was the theme and copywriting ideation, creative direction, and cross-functional project management.
Shown below are designs created by one of my team’s graphic designers.
Marketing: Product Catalog
Click the image to open the file.
To better communicate with our industrial customers, I redesigned the ISOtunes catalog. It covers the technical details of our products while crafting a story of what environment each product is geared for. Not to mention, it showcases what is so special about the ISOtunes brand.
I provided the copywriting, proofreading, approval, and print vendor communication. One of my team’s graphic designers completed the design,
Marketing: Amazon Advanced A+ Content
With Advanced A+ content on Amazon listings, brands can further communicate the benefits of their product and the brand. Below shows one of the completed pieces in this project. Each product followed the same template but required attention to technical details and collaboration with a contracted freelancer to complete the entire buildout.
